A private brokerage, by design.
Most of Dubai's prime market is served by call centres. Reserved is the opposite: a broker who knows the file, from the first call to the title deed.
We take on a limited number of listings at a time. Each one gets a real valuation with the comparables attached, a buyer list we actually know, and the same person answering the phone throughout.
If we can't give a property our full attention, we say so and refer it to someone who can.

How we work
Three rules, no exceptions- 01
We turn work down
A limited number of listings at a time. If we can’t give a property our full attention we say so, and refer it to someone who can.
- 02
We quote the real number
Valuations come with the comparables attached. An inflated figure wins the listing and loses the year.
- 03
We stay reachable
One broker from first call to handover. No pass-offs to a junior once the paperwork starts.

Nader Soussou
Founder & Principal Broker“When we tell you what a building is worth, it comes from someone who has costed them.”
Started in construction in 2008. Senior Cost Engineer and Quantity Surveyor on airports, towers, malls, marinas and villas. A valuation from Reserved starts with the build cost, the service charge and the plot, not the asking prices next door.
- Background
- Senior Cost Engineer · Quantity Surveyor
- Education
- MSc Quantity Surveying, University of Salford
- Brokerage
- RERA ORN 64736 · DED Licence 1655681
A young company, with a clear next step.
We would rather tell you where we are than pretend to be bigger. This is the plan, in order.
- Now
One office, a limited book
A handful of listings at a time in Dubai’s prime communities, each with a broker who stays on the file from valuation to transfer.
- Next
A small, senior team
One broker per market we cover, each with a construction or valuation background, so the standard of advice doesn’t change with the person who answers.
- Then
Client portal
Buyers and sellers follow their file online: viewings, offers, paperwork and the fee, visible at every stage. No chasing for updates.
We're hiring brokers who'd rather do fewer deals properly.
RERA-certified, with a background in construction, valuation or finance. One market each, no call-centre targets.
Introduce yourself
Talk to the team

One conversation tells you whether we're the right fit for your property or your search.